Features

Everything your Instagram needs — in one app

PostExpert comes up with the ideas, creates image, video and text in your brand style, schedules them, publishes them and answers comments. You set the direction.

Start for free See pricing

Create

Content that sounds like you

You set your business, industry and audience once. After that every post grows out of that context — idea, caption, hashtags and matching media.

Ideas, captions and hashtags from your brand context
AI images and AI reels, or your own media
Stock photos and videos from Pexels as a third source
Photo reels cut to the beat of the music
Feed, reel, story and carousel from one editor

Create post

AI draft

AI image

Fresh out of the oven — our

morning sourdough.

#craft#bakery#local

FeedReelStory

Strategy

You decide the content mix

How much reel, how much feed, how much story? How closely should the AI stay on topic, how much should it explore? You set it in percentages — the rest follows automatically.

Format split: reels, feed posts and stories per week
Content pillars for recurring themes
“Line vs. variety” slider between consistency and change
Storyline mode for connected post series
Media strategy: share of your own media, AI and stock

Content mix

Your strategy

Reels45 %

Feed35 %

Stories20 %

Line 65% · Variety 35%

Plan & publish

Set it up once, then it runs

The schedule builder spreads your posts across the week and publishes them through the official Instagram interface. Automatically or only after your approval — your call.

Posts per week, format split, preferred time and time zone
Content queue and calendar with every draft and date
Auto-publish or approval mode — switch any time
Publishing through the official Instagram Graph API
Several profiles side by side, each with its own strategy

Content calendar

This week · automatic

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Going live shortlyAuto-publish on

CommunityPro

Comments that don’t pile up

Every comment on your posts lands in one inbox. The AI works out what it is about and drafts a reply — as a suggestion for you to approve, or fully automatically.

Every comment on your posts in one place
Three modes: off, drafts to approve, fully automatic
Your website is read once so replies stay factually right
Add opening hours and FAQs as extra knowledge
Praise, question, complaint and spam are told apart

Instagram comments

AI replies to your followers

Pro

@lisa.k

Do you have this in blue too?

Question

AI suggestion

Yes! Blue is available online 💙

DismissSend

Grow

See what works

Numbers, trends and a look beyond your own profile — so next week beats last week.

Trends

Spotted today

Trending audio

2.1M videos

#morningroutine

48k views this week

LocalHandmadeBehind the scenes

Spot trends earlier

Trending audio, hashtags and topics from your industry — researched automatically.

Insights

Last 7 days

Reach

12.4k

+18%

Interactions

1,208

+9%

Insights & performance

Reach, interactions, follower growth and your best posts.

Competitor analysis

Followers · 30 days

Ultra

8,240

+312

Engagement 4.1%

You@competitor

Competitor analysisUltra

Track up to 10 other business accounts, follower history included.

In detail

Every feature at a glance

What is inside PostExpert — sorted by what you need it for.

Create

AI ideas & captions
Topic, hook, caption and hashtags come out of your brand context.
AI images
Original visuals instead of the usual stock look — made for the post.
AI reels
Videos generated automatically; premium reels (Seedance) on the Ultra plan.
Your media library
Upload images and videos and reuse them any time.
Stock media (Pexels)
Free photos and videos as an extra source.
Photo reels with music
Your images are cut to the beat of the track.
Music library
Pick from the catalogue or upload your own tracks.
Every format
Feed posts, reels, stories and carousels from one editor.
People & places
Tag accounts and add locations — right inside the post.
Brand look
Logo overlay and brand colours on your media.
Automatic cropping
Unsupported aspect ratios are brought to Instagram sizes.
AI playground
Try out ideas and images without publishing anything.
Topic RadarUltra
Up to 5 industry sources checked daily — relevant news becomes post drafts.

Or have real photos taken

Your own media is the strongest source — hardly anyone has enough of it. A photographer comes to you and delivers fully edited shots that go straight into your media library. Up to 30% cheaper as a subscriber, bookable in Südtirol.

See the photo packages

Strategy & brand

Brand context
Business, industry, positioning and audience — set once, used always.
Content mix
Share of reels, feed posts and stories in percent.
Content pillars
Core themes that take turns on purpose.
Line vs. variety
How closely the AI stays on topic or tries something new.
Storyline mode
Connected post series instead of one-offs.
Advanced AIUltra
Fine control over the AI prompts for maximum precision.

Plan & publish

Content queue
Every draft and scheduled post in one place.
Content calendar
The whole week at a glance, rescheduling included.
Schedule builder
Posts per week, format split, preferred time and time zone.
Auto-publish
Publishes on its own at the scheduled time.
Approval mode
Nothing goes out without your click.
Manual post
Your own post in four steps — with an AI caption if you want one.
Multiple accounts
Up to five profiles included, more can be added any time.
Pause & resume
Stop an account without losing its strategy.

Community

Comment inbox
Every comment on your posts in one place.
AI reply suggestionsPro
The AI writes it, you send it with one click.
Fully automatic repliesPro
Replies on its own — no weekly cap on the Ultra plan.
Website knowledgePro
Your website is read once so replies stay correct.
Extra knowledgePro
Store opening hours, contacts and FAQs as facts to use.
Automatic classificationPro
Praise, question, complaint and spam are told apart.
Direct messagesUltra
Your Instagram inbox inside PostExpert — read and reply without switching apps.
AI replies to DMsUltra
A draft to approve or fully automatic — with no weekly cap.
Comment → direct messageUltra
Anyone who comments your keyword gets the link by DM automatically.

Analyse

Instagram insights
Reach, interactions, followers and your top posts.
Facebook insights
Page metrics on top of Instagram.
Trend detection
Trending audio, hashtags and topics from your industry.
Competitor analysisUltra
Up to 10 other business accounts with follower and engagement history.
Post from top contentUltra
Turn what works for others straight into a draft of your own.
Weekly summary
What happened and what is coming — once a week by email.

Account & integration

Notifications
Email when something needs approval, after publishing and for the weekly report.
Alert rules
Your own thresholds for when you want to hear about it.
Public APIUltra
Queue posts straight from n8n, Zapier or Make.
MCP serverUltra
Agent-ready: the same functions for AI agents.
Invoices
Every invoice as a PDF right in your account.
Three languages
The app is available in German, Italian and English.
Referral programme
Invite others and earn free months.
GDPR compliant
Processing details are in the privacy policy.

Plans

What each plan includes

The core features are in every plan. Higher plans lift the limits and unlock the extras.

Basic

Creation, scheduling and auto-publish for one profile — the entry point.

Pro

More profiles, more posts per week and AI replies to Instagram comments.

Ultra

Direct messages, Topic Radar, premium reels, competitor analysis, Advanced AI and the public API.

Compare all prices

Who it is for

Examples from practice

The same features, put to work differently — here are a few typical scenarios.

Plug into your own workflows

On the Ultra plan you drive PostExpert from the outside — from your own scripts or from automation tools.

Queue posts straight through REST
Check usage and plan limits any time
Ready-made hookup for n8n, Zapier and Make
MCP server for AI agents, same authentication

API example

Queue a post

POST /api/v1/bots/{bot_id}/posts
X-API-Key: pe_live_…

{
  "media_url": "https://…/foto.jpg",
  "caption": "Frischer Kaffee ☕",
  "post_type": "feed",
  "scheduled_for": "2026-08-10T08:00:00Z"
}

Try it instead of reading on

Set up in a few minutes — the first draft shows up right after.

Cancel any time · Secure payment via Stripe · No setup fee

Start with Pro How it works

Everything your Instagram needs — in one app

Content that sounds like you

You decide the content mix

Set it up once, then it runs

Comments that don’t pile up

See what works

Spot trends earlier

Insights & performance

Competitor analysisUltra

Every feature at a glance

Create

Strategy & brand

Plan & publish

Community

Analyse

Account & integration

What each plan includes

Examples from practice

Agencies

Online shops

Coaches & creators

Restaurants

Trades

Retail

Plug into your own workflows

Try it instead of reading on