Instagram for restaurants — reach the guests in your neighbourhood

There is no menu in the system to pull from — a dish is not a record. In practice you create a topic called “today’s special”, set it to “own media only” and weight it up. PostExpert then uses only your uploaded photos for those slots and writes the copy around them. Upload the photo of today’s plate in the morning and it is the lunchtime post. If a photo is missing, the slot is skipped rather than filled with an invented dish.

You add the location while approving in the queue, one tap per post — there is no default location on the account, and automatically generated posts start without one. Worth knowing: Instagram does not accept a freely typed place name, only a Facebook Page with a stored address; searching for it needs a separate Meta approval and reports as not yet available until then. If a location is rejected at publish time the post still goes out — just untagged. Stories cannot carry a location at all.

Yes, that is the most common case. You enter opening hours, closing day, contact details and typical questions as free text in the knowledge base; PostExpert also reads your website once. The AI answers from that — in the language the question was asked in. If the answer is not there it invents nothing and points to the website instead.

No. There is no connection to a reservation system, no availability check and no calendar. The AI can reply to a request and point to the usual route — by phone, through your website or by direct message — but it does not confirm a time and books nothing.

You set one fixed time and your venue’s time zone, and every post lands there. For the lunch crowd people typically set 11:30. What is not possible: publishing automatically at noon and again in the evening at different times — there is one time per account. Individual posts can be moved by hand in the queue.

No. AI imagery comes from your description and shows a plausible but invented dish — never yours. For food that is the wrong route, which is why topics like “today’s special” go to “own media only”. What the AI does do with your photos: it lifts light, colour and sharpness without changing the dish itself.

Each uploaded image is used once for a post. At five posts a week with 80 percent own footage that is four images — across six open days, less than one a day. The calculator above turns that into the number that matters in service: photos per open day.

No, publishing happens on Instagram only. If your Facebook Page is connected to the Instagram account, only statistics are pulled from there. For Facebook posts you will still need another route.

Not automatically. Polls, question boxes and countdowns are stickers, and Instagram’s official publishing interface does not allow them — for any tool. Stories with a photo or video go out automatically; you add the sticker yourself in the app if you need one.

Each venue is its own account with its own time zone, publishing time, topics, media library and knowledge base — one house’s opening hours should not show up in the other’s replies. Pro includes 3 accounts, Ultra 8; more cost from €5 a month. Each venue has to be set up individually; a configuration cannot be copied.

Only if you set it up that way. New accounts start in approval mode: the post is created and timed, but at the scheduled moment it is put up for approval, with an e-mail reminder about an hour before. That is also where you add the location tag.

Yes, as long as publishing goes through Meta’s official interface — which is exactly what PostExpert does. What is problematic is automated following, mass likes and interaction bots; PostExpert stays away from those. The article [Automating Instagram: what’s allowed](blog/instagram-automatisieren-leitfaden) covers it in detail.