For coaches & creators
Instagram for coaches — stay visible without posting daily
You are the face of what you sell — nobody can take that over. Everything else they can: topics, ideas, captions, hashtags, the schedule and publishing now run without you. What PostExpert cannot do is spelled out further down.
- 30 days free
- Cancel monthly
- Approval before every post if you want it
Content pillars
Your topics · this week
Practical insights
2/weekBehind the scenes
2/weekClient voices
1/weekMy offer
1/weekThe problem
Visibility needs consistency. Consistency needs time you do not have.
Between sessions, preparation and admin, Instagram is what falls off the list. Not for lack of ideas — but because every single post is four steps, and three of them have nothing to do with your expertise.
Three good weeks, then silence
You post consistently, then a full week hits — and coming back feels like it needs an apology. The algorithm notices the gap, and so does your community.
Always the same three topics
Without structure you write about whatever comes to mind. After two months it all sounds the same, and the topics that actually sell show up too rarely.
The copy costs more than the photo
The selfie takes two minutes. Then you spend forty on the hook, the caption and the hashtags — for a post nobody cares about 24 hours later.
Those three steps are exactly what PostExpert takes over. The photo stays with you, the rest does not. Here is how a post comes together.
Do the maths first
What does your target rhythm really cost you?
Enter how often you want to post and how long a post takes you today — split into copy and footage. The calculator shows which block disappears and which one stays.
This is exactly the block that moves to PostExpert.
Stays with you — the AI cannot create an image of you. Set it to 0 if you work without your own footage.
Needed today
2.7 h
per week
PostExpert takes over
1.7 h
per week
Stays with you
1 h
That fits the time you have. The rhythm becomes sustainable instead of breaking after three weeks.
The Pro plan carries this frequency.
Calculates from your input only. We claim no averages and no guaranteed time savings — approval adds to it depending on your settings. Prices are net, excl. VAT.
The process
From your topics to a schedule that runs
Setup takes an afternoon. After that your recurring job is: add footage and approve.
Let it read your profile
You enter your website address. PostExpert reads it and suggests name, field, description and audience. No website? Fill in the four fields by hand — the AI needs no more context than that.
Define your content pillars
Your recurring topics with their own description and weekly weighting: insights, behind the scenes, client voices, your offer. They decide what gets written about at all.
Set your tone
Five styles as a percentage split — informative, persuasive, interactive, inspirational, playful. If you want it tighter, Ultra lets you override everything with a plain-text instruction.
Upload your footage
Photos and videos of you into the media pool, optionally assigned to a pillar. Pillars like “behind the scenes” can be set to “own media only” so no AI imagery ever shows up there.
It runs
Posts are created, scheduled and go live automatically — or wait for your approval. The AI handles comments too if you want, with a draft mode where you read first.
From then on Instagram stops being a daily topic and becomes ten minutes a week. All the building blocks: Features.
StructurePro
Content pillars instead of “what do I post today?”
Rather than rethinking it every week, you define your topics once. Each pillar gets its own description and a weight — the AI distributes the week accordingly.
- Its own description per pillar — it goes verbatim into idea generation
- Weekly weighting: your offer less often, insights more often
- Enforceable per pillar: your own footage only, no AI imagery
- Up to five pillars on Pro, unlimited on Ultra
- Mute a pillar any time without deleting it
Content pillars
Your topics · this week
Practical insights
2/weekBehind the scenes
2/weekClient voices
1/weekMy offer
1/weekYour voice
Copy that sounds like you — not like a textbook
The tone comes from your field, your audience and a percentage split across five styles. Every post draws from it fresh, so the structure does not repeat.
- Five styles in percent: informative, persuasive, interactive, inspirational, playful
- Hook, caption, hashtags and call to action are written together
- On Ultra: a plain-text instruction that overrides everything else
- Caption in your language, editable right up to publishing
- Post without a fixed style when you deliberately want more spread
Create post
AI draft
AI imageFormats
Reels from the footage you shoot anyway
Three to six photos from your media pool become a reel — the cuts land on the beat of licence-free music. Plus feed posts, stories and a companion story pointing at new posts.
- Photo reels from your own images, cut to the beat
- AI reels as video, plus 8 premium reels per month on Ultra
- Weekly split across reels, feed and stories in percent
- A companion story that automatically points at a new post
- Upload your own music or use the licence-free catalogue
Content calendar
This week · automatic
Mon
Tue
Wed
Thu
Fri
Sat
Sun
CommunityPro
Comments answered while you are in a session
The AI works out whether a comment is praise, a question, a complaint or spam, and replies in the language of the comment — from what you have told it about yourself.
- A knowledge base from your website plus facts you enter yourself
- Invents nothing: if the answer is missing it points onward rather than guessing
- Draft mode for sensitive topics — you read and send
- On Pro up to -1 automatic replies per week, on Ultra with no cap
- Complaints go to review, spam is never answered
- On Ultra direct messages too — with their own knowledge base and a 24-hour window
Instagram comments
AI replies to your followers
Comparison
Your Instagram week: by hand versus PostExpert
What shifts — and what explicitly stays with you.
| Step | By hand | With PostExpert |
|---|---|---|
| Choosing topics | Sunday night, blank page | Content pillars with weighting, defined once |
| Idea per post | Gut feeling, often the same direction | From pillar, tone and current trends |
| Caption | Forty minutes for five lines | Written in your set tone, freely editable |
| Hashtags | Copied from the last post | Matched to the subject, fresh each time |
| Photo or video | You shoot it | You still shoot it — the AI cannot depict you |
| Reels | Editing costs half an evening | Photo reels from your images, cut to the beat |
| Content calendar | Exists in your head | Follows from pillars and weekly rhythm |
| Publishing | When you remember | Automatic at the scheduled time |
| Comments | In the evening, if energy is left | The AI replies or leaves a draft |
| Reporting | A rare glance at the app | Reach, saves, shares and top posts per period |
Your expertise, your face, your offers and the decision about what goes out stay with you. PostExpert takes over the production around it.
Plans
Which plan fits your rhythm?
For a single profile what matters is not the number of accounts but how many posts per week are included and how many content pillars you may run. Pro is the right entry point for most coaches.
Basic
€19.95/month
- accounts included1
- each additional account€15
- Posts per month8
- Advanced AI + API—
- Competitor analysis—
Pro
€39.95/month
- accounts included3
- each additional account€10
- Posts per month72
- Advanced AI + API—
- Competitor analysis—
Ultra
€89.95/month
- accounts included8
- each additional account€5
- Unlimited posts
- Advanced AI + APIYes
- Competitor analysis10
All prices are net prices plus statutory VAT. This offer is aimed exclusively at entrepreneurs within the meaning of § 1 of the Austrian Consumer Protection Act (KSchG); contracts with consumers are excluded. A valid VAT identification number is required in order to conclude a contract.
The full side-by-side is on the pricing page. If you also run other people’s profiles, look at For agencies.
OrientationUltra
See trends, understand competitors, measure the effect
Consistency alone is not enough — you want to know what lands. PostExpert analyses your profile and researches daily what is being talked about in your field.
- Trend research from Google Trends, Reddit and TikTok, refreshed daily
- Reach, interactions, saves and shares per post and per format
- Follower development and the demographics of your audience
- Automatic prompts: best post of the week, follower milestones, drops in reach
- Competitor analysis for up to 10 profiles — including drafts that take inspiration from them
Trends
Spotted today
Trending audio
2.1M videos
#morningroutine
48k views this week
Straight answer
What PostExpert is not, for coaches and creators
With a personal brand a lot gets assumed. So here, unvarnished, is what does not exist — before you test for thirty days and then miss it.
The AI does not create images of you
There is no avatar, no AI clone, no talking-head video and no image-to-image with your face. AI imagery is invented scenes without you; where people appear in them, they are strangers. Your face only enters a post through your own uploads.
Direct messages only on Ultra
The AI answers direct messages only on the Ultra plan — not on Basic or Pro. And even there with limits: Meta allows a free-form reply only within 24 hours of the message, after which it goes to you for review. It cannot book an appointment or close a sale — that conversation stays yours.
No lead generation
No link-in-bio tool, no lead magnet delivery, no email capture, no funnel and no click tracking. A call to action appears as text in the caption, nothing more.
No subtitles and no voice
No burned-in subtitles, no voice-over, no AI voice, no transcription. If your reels need subtitles you will still make them elsewhere.
Instagram only
No TikTok, YouTube, LinkedIn, Pinterest or Threads, and no cross-posting. TikTok and YouTube appear only as a data source for trend research, never as a publishing channel.
No trending sounds when publishing
Trending audio is shown in the trends view but cannot be used: through the official interface only licence-free or your own music can be embedded in a video. That applies to every tool, not just this one.
No “best time to post” recommendation
There is no analysis of when your community is online. You set one time of day and a weekly frequency, and the slots spread evenly across it.
The AI does not learn your style from writing samples
You cannot upload existing posts for the AI to derive your voice from. The tone is set through the style split and your own inputs — on Ultra additionally through a free-text instruction.
No automatic carousels
You assemble multi-slide posts yourself from your images. The AI does not build carousels on its own.
FAQ
Questions from coaches and creators
What we get asked most often before people start.
Can the AI create images of me?
No. There is no avatar, no AI clone and no talking-head video. The image AI works purely from text and produces invented scenes — where people appear in them, they are strangers. Your face only appears in posts for which you uploaded a photo or video yourself. The AI then writes the copy around your shot after analysing it.
Does PostExpert answer my direct messages?
On Ultra yes, on Basic and Pro no. DM automation has its own knowledge base, separate from the one for comments — a private message calls for different facts than a public reply under a post. It runs either as a draft you read before sending or fully automatically, throttled to ten replies per hour. Two hard limits: Meta allows a free-form reply only within 24 hours of the message — after that PostExpert hands it to you for review instead of sending — and complaints are never answered automatically. The AI cannot book an appointment or close a sale.
How much time do I still need per week?
It depends on how much of your own footage you plan for — nobody can take that off you. The calculator above separates exactly those two blocks: idea, copy, hashtags and scheduling disappear; photo or video and approval remain. If you work without your own footage, you end up at a few minutes a week.
What are content pillars and how many do I need?
Content pillars are your recurring topics — for example practical insights, behind the scenes, client voices and your offer. Each gets its own description and a weekly weight that controls how often it comes up. Three to five is usually enough; Basic allows two, Pro five, Ultra any number.
Won’t the copy sound generic?
It comes from your field, your audience, the pillar in question and a percentage split across five styles — informative, persuasive, interactive, inspirational, playful. Every post draws from it afresh, so the structure does not repeat. On Ultra you can add a plain-text instruction that overrides everything. Every caption stays editable before publishing.
Can I upload my previous posts so the AI learns my style?
No, learning from writing samples does not exist. The tone is set through the style split and your inputs, not derived from existing text. If you have very precise ideas, describe them in the Ultra free-text field — in practice that works better than a style analysis.
Can I post to TikTok or LinkedIn as well?
No, PostExpert publishes to Instagram only. There is no cross-posting and no connection to TikTok, YouTube, LinkedIn, Pinterest or Threads. TikTok and YouTube are read only as a data source for trend research.
Can I publish reels with trending sounds?
No. Trending audio is shown in the trends view for orientation but cannot be used: through the official publishing interface only licence-free or your own music can be embedded in a video. This affects every tool that posts automatically — Instagram’s music catalogue is only available inside the app.
Do I get subtitles for my reels?
No, burned-in subtitles do not exist, and neither does voice-over or an AI voice. For subtitles you will still need a separate tool or the Instagram app itself.
Does PostExpert tell me when to post?
No, there is no best-time recommendation — PostExpert does not analyse your timing for that. You set one time of day and a weekly frequency, and the slots spread evenly. Why that is usually enough in practice is covered in [The best posting times](blog/beste-posting-zeiten-instagram).
Can a post go live without my approval?
Only if you set it up that way. New accounts start in approval mode: the post is created and timed, but at the scheduled moment it is put up for approval, with an e-mail reminder about an hour before. Many switch to automatic after a few weeks.
Is automating Instagram allowed?
Yes, as long as publishing goes through Meta’s official interface — which is exactly what PostExpert does. What is problematic is automated following, mass likes and interaction bots; PostExpert stays away from those. The article [Automating Instagram: what’s allowed](blog/instagram-automatisieren-leitfaden) covers it in detail.
Read on
Related reading
If you want to dig deeper before deciding.
Product
From the blog
Define your four topics and look at the first week
That is the honest test: set up your pillars, upload a bit of footage and look at the queue a week later. If the copy does not sound like you, you have lost nothing.
30 days free · cancel monthly · approval before every post if you want it